Last week I was giving a conference on Social Media for Business, and in my research, I found one piece of information that stuck in my mind. By the year 2013, Social Gamers will buy $6 Billion (yes, with a “B”) worth of virtual goods.
That means buying groceries on Webkinz that don’t have expiration dates or shelf costs. Buying shirts and skirts from Miss Sixty on Star Doll, a games for girls with no textile, manufacturing or transportation costs. In contrast, movie goers will buy only $2.5 billion in real goods.
Facebook Gaming Stats alone are Mind Blowing! 53% of Facebook users play games on the world’s largest social network. 19% percent accept being addicted. 20% pay for in-game benefits or special perks. 290 million play monthly. The list goes on.
Is all this good for your business? How can you take advantage of this part of the Social Media Revolution? I’d love to read your opinions. Please comment.