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Posts tagged with "Social Media"

You don’t charisma to be a leader. Being a leader gives you charisma.

- Seth Godin on TED Talks: Tribes We Lead

Instavine o Vinstagram?

¡Es Facebook vs. Twitter! Ahora puedes crear vídeos como Vine en Instagram, pero más largos (15 vs 6 segs), agregarles filtros, quitarle el audio y escoger cual imagen usar de “portada”. http://ow.ly/i/2qiMR

Tendencias de marketing de marca para el 2013

El 2013 está aquí. Y como todo el mundo sabe, el número 13 tiene un gran simbolismo. Para el religioso son las 13 personas en la Última Cena y las 13 tribus de Israel. Los científicos saben que el universo está gobernado por 13 constantes fundamentales de la física, y la relación entre el volumen..

"Los cambios en la polí­tica de Instagram que irritaron a sus usuarios" vía @ActivaSolutions' Blog

¿Qué te gustaría cambiar o agregar en Instagram para hacerlo una mejor experiencia?

Aug 7

86% of Americans say they do not want “political advertising tailored to your interests.” 85% agreed “If I found out that Facebook was sending me ads for political candidates based on my profile information that I had set to private, I would be angry.”

- That’s according to a recent Annenberg survey on political advertising // Will Online Political Targeting Generate a Voter Backlash? (via amzam)

There are many definitions of the term inbound marketing but I happen to love this description/definition of inbound marketing, courtesy of Trust Media:

“Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing involves creating and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you. Inbound Marketing strategies create brand awareness, improve Search Engine Optimization, create thought leadership, develop valuable customer relationships, establish credibility, and build trustworthy reputations.”

By Steve Olenski

http://socialmediatoday.com/steve-olenski/513669/when-it-comes-inbound-marketing-time-definitely-essence

And one more thing…

- #SteveJobsBio

Dec 4

Social Gaming for Kids: A Booming Business

Last week I was giving a conference on Social Media for Business, and in my research, I found one piece of information that stuck in my mind.  By the year 2013, Social Gamers will buy $6 Billion (yes, with a “B”) worth of virtual goods.  

Miss Sixty on Star DollThat means buying groceries on Webkinz that don’t have expiration dates or shelf costs.  Buying shirts and skirts from Miss Sixty on Star Doll, a games for girls with no textile, manufacturing or transportation costs.  In contrast, movie goers will buy only $2.5 billion in real goods.

Facebook Gaming Stats alone are Mind Blowing!  53% of Facebook users play games on the world’s largest social network.  19% percent accept being addicted.  20% pay for in-game benefits or special perks. 290 million play monthly.  The list goes on.

Is all this good for your business?  How can you take advantage of this part of the Social Media Revolution?  I’d love to read your opinions.  Please comment.

Dec 2

How to Use Social Media For Better Customer Acquisition

Nov 7

¡Papa Caliente en las Redes Sociales – No es un Juego!

Quería publicar una nota rápida hoy debido a los muchos fracasos que están ocurriendo en estos momentos en las redes sociales.  Las marcas necesitan entender que ya no existen los días cuando un cliente insatisfecho compartía su mala experiencia con 10 de sus amigos.  Con el surgimiento de las redes sociales, ahora les contamos a miles y miles.           Social Media Hot Potato

Este fenómeno no debe ser ignorado.  Los beneficios del mercadeo en redes sociales son muy significativos para las marcas.  Hacerlo equivocadamente puede traer drásticas consecuencias negativas.

Ahora, si su marca, sea esta grande o pequeña, todavía está ignorando las redes sociales, o peor aún, manejándolas mal, puede estar en grave peligro.  Esté usted activo en las redes sociales o no, los consumidores si lo están.  Están “hablando” de usted y su marca.  Lo bueno, lo malo y lo feo están siendo discutidos y compartidos.

Si desea mantenerse al margen de este lindo juego llamado “Papa Caliente de Redes Sociales” y pretende mantener su logotipo lejos de este tubérculo, actívese.  Marcas más grandes necesitan utilizar herramientas de análisis y monitoreo de las redes sociales, tales como Mantis Pulse - @mantispulse.  Escucha la discusión, responde proactivamente y maneja la historia rápidamente. Ejecutivos “senior” deben tener acceso a esta información y tomar decisiones de negocios rápidas que les permitan evitar quedarse con la papa caliente en sus manos.

Marcas más pequeñas también deben prestar atención a las conversaciones y reaccionar rápidamente para responder y abordar a sus clientes.  Demuestre a su audiencia que les escucha y siente empatía hacia sus sentimientos.

Evite tener que quedarse con la papa caliente en sus manos, porque lo quemará a usted y a su compañía.  Entienda que el poder de las redes sociales es real y que está aquí para quedarse, por un largo rato.

 

Nota Original de:

Robert M. Caruso

@fondalo

Founder/CEO – Bundle Post

(Traducción libre por/Free Translation by: Alberto C. Downing)

(Source: bundlepost.wordpress.com)

GIRL JAM: A Case of Social Media Virality http://girljam.wikispaces.com

I got home early yesterday because I had a date with my oldest daughter Sarah, who is in 5th grade.  We were going to look over her final project in Computer class; the design of her first Web site.  This project was particularly important to me because that is part of what I’ve done for a living for the past 10 years at our company Activa! Solutions, a digital media agency.

She had a rubric from her teacher listing close to 10 requirements, and the points she would receive for doing an “excellent”, “good”, or “ok” job on each one.  These categories included Spelling and Grammar, Picture Quality, Use of Font and Styles, Embedding Videos and other Widgets, to name a few.  She had already done most of the work when I got there.  For a Widget, she chose a visitor counter that displayed the flags of countries where the visitors are located.  When I saw this, I thought it’d be cool to see as many colorful flags as possible, so I got on Facebook and Twitter and send a message to some friends abroad asking them to visit the site.  I had NO idea how far this would go.  I guess I underestimated the power of Social Media!

In 24 hours we have almost reached 2000 unique visitors from SIXTY FOUR (64) countries from every continent except Antarctica (working on emailing the penguins).  Every single one of the 50 United States, and the District of Columbia, as well as countries I didn’t even know were on the map.  We got listed on people’s status on Facebook, Twitter, Reddit and Foursquare.  We are also on the first page of the Google search “girljam”.  Social Media, the Web, Communications in general, but above all, people, have proven once more the potential they have to make the world a small neighborhood to live in!

So go ahead, visit Sarah’s first “webpage” at http://girljam.wikispaces.com, and see for yourself what being viral is all about!